Posts Tagged ‘Wikipedia’


With a background in journalism, I have often gazed upon my computer in awe, wondering how difficult it must have been for a journalist back in ‘the old days’ to produce quality, accurate content on schedule.

In today’s world, everything is at our fingertips. There’s nothing that Google can’t find for us. Across a broad range of topics, we can collect facts and figures to piece stories together with the shortest turnaround times in history. 150 years ago, a horse, cart and a hell of a wait would surely have been in order.

However, I am sceptical. This morning I received notice from the TTR World Snowboard Tour that a database has been set up, listing every result from every major competition for every snowboarder since 1988. Wow, what an invaluable tool for ski and snowboard journos all over the world. Just in time for the 2010 Winter Olympics too!

But how many people worked on putting this database together? And where did they get their information from? Are all the scores accurate? And if not, does this mean that all aspiring journos who refer to this database will now be getting it all wrong?

Thinking about ‘the old days’, I am beginning to think that sources of information must have been more accurate compared to now. I base this on the idea that writers would have worked harder to find the right people for the facts they needed. Pity about the lapse in time it took to send and receive information, however.

Today, having information so easily accessible means that not only is journalism incredibly increasingly competitive, but content tends to be ‘piggy-backed’ from other online sources in place of primary research (…er hem, Wikipedia!).

This bothers me as it can result in poor and inaccurate information. So unless someone can show me that they have the primary research to back it up, as the saying goes, “Don’t believe everything you read.”

Nonetheless, such unfortunate trends in modern-day Chinese Whispers do offer a silver lining; journos who can’t get the most reliable and up-to-date information, in the shortest amount of time, will eventually be weeded out. Or be consigned to a gossip column.

I’m not 100 per cent sure, but I would think that the TTR World Snowboard Tour had well-informed veterans of the snowboard industry compiling that database. But if there’s one thing I know, it’s that I’ll be sticking to what I know when it comes to producing content, and for credibility’s sake in this information-overloaded age, I hope that all other writers and journalists will be doing the same too.

Natalie KhooOur Guest contributor Natalie Khoo, is a Freelance Writer and Editor based in Melbourne. Starting her professional career in London at Cosmopolitan Magazine, Natalie has since returned to Australia where she has played the role of editor and contributor to a number of magazines and websites. Natalie also has extensive marketing and advertising skills from being appointed Advertising Manager of Pepper Publishing, which she has combined with her writing skills to become the accomplished business copywriter she is today.

To find out more information, visit www.nataliekhoo.com.au. You can email Natalie at: natalie@nataliekhoo.com.au, or call her on                       

The Social Media Mix

View CommentsPosted by ISP Media on February 10th, 2010


If someone says spider and you reach for your thongs …..

 

If you consider web presence to be something you send to a friend via email for their birthday …

 

If you still think tweeting is a sound that birds make ….

  

Then perhaps you need to get online more!

 

With so many new social media sites (Facebook), ecommerce platforms (eBay), media (Source Bottle) and article banks (Free Sticky) popping up, navigating the World Wide Web is becoming a mammoth task for business owners everywhere!

 

On top of the day to day operational aspects of your business, you now have to contend with finding, understanding and then becoming a part of, the ‘next big thing’ that claims it is going to forever change the way your business communicates online, explode your online earnings and increase your brand exponentially!

 

Frankly it’s a daunting task to even the most tech savvy business owners and I would hazard a guess that not many of you would have unlimited time and resources to research and analyse every single site’s value to your business.

 

If you are unsure where to start or how to go about it, then this blog series is for you! This is a straight shooting, no bull basics for business web newbies. OVer the course of this series you will find the who, what, when, where and why of social media to help you plan your social media strategy for the best possible success.

 

The objective is to provide you with enough information and confidence to get off the fence and launch into Social Media.

 

So strap yourself in and let’s get started! First cab off the rank .. the overview.

 

Holy Social Media ….

Bam!  Pow! Like a fight scene in the original Batman TV series, Social Media has hit with a quick punch combination that could knock the digital wind out of even the most savvy business person.

So what is it?

To keep it short and sweet, social media mainly consists of the following:

Blogs

Surprise, the IT world shortened web log down to blog! A blog is a tool that allows anyone to create content (post) to the web. It was originally created for people to keep an online journal, with posts being categorised and listed in chronological order. Basically, you can write whatever you want (without knowing anything about web development or design) and send it live to the web!

RSS

RSS is an aggregator and filtering service. The acronym stands for Really Simple Syndication, and is used to describe the technology used in creating feeds. A feed is commonly recognised as frequently updated content published by a website or blog, but it can also include images, audio or video.

Social Search

Social Search has many guises! It can refer to search engines that list businesses and allow external users to comment on and rate, or the more recent development has been the introduction of search engines introducing specific search facilities for social media, i.e. search specifically for blogs, Twitter or feeds – people select what they want and can then interact directly with their chosen platform!

Social bookmarking

Social bookmarking is a method for internet users to share, organise, search and manage bookmarks of web resources. Using certain bookmarking services you can tag items with keywords and place them on your website to share your resource references with others. 

Social networking

The best known social network in Australia would be Facebook. Social networks allow people to create an account, add their personal or business information and then invite people to join as friends, GROUP members or fans. Through these networks you can share and exchange information online.

Micro Media

The best example would be Twitter. Micro media is a social media platform that allows anyone and everyone to create small, real time connections with multiple other people online 24/7. You type, you click a button and you go live to the web – people can read, respond and comment instantly.

All of the above platforms create a wide range of new tools to add to your business marketing mix.

The all knowing and kind of accepted Wikipedia, describes Social Media as, “Social Media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using internet and web based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many. It supports democratisation of knowledge and information, transforming people from content consumers into content producers. Business also refers to social media as User Generated (UCG) or Consumer Generation Media (CGM).”

Right!  OK … so to sum it up, Social Media is providing people and businesses collectively, the ability to connect with each other, in real time, online!

What this means to your business, is that there is another channel to inform or sell direct to your clients – not just locally, but nationally, even globally (if that is where you want to go!)

Know Your Terminology Basics

View CommentsPosted by ISP Media on July 15th, 2009


Before you can genuinely start doing business or marketing through the online medium, it is important to understand the acronyms and meanings of the commonly used terms.

Referencing the original Wikipedia encyclopedia project definitions of the basic terms, they are as follows:

  • The World Wide Web (”WWW” or simply the “Web“) is a system of interlinked, hypertext documents that runs over the Internet.
  • The hypertext documents, or Web pages, reside on Web servers – special computers that receive requests for Web pages and can “serve” them to the requesting side.
  • Each Web server, or host, has its unique global address used to find it over the Internet. This address is called an “IP address”. A typical IP address looks like four numbers separated by dots. For example, 63.146.123.0 is the address of the server where google.com is situated.
  • A website (or Web site) is a collection of Web pages, typically bound to a particular domain name or sub domain on the World Wide Web on the Internet. A website is identified uniquely by its domain name, e.g. www.google.com.au.
  • Domain names are translated into IP addresses by the global DNS – domain name system. That is, when you type www.google.com.au in your browser, the latter first sends a DNS request, and receives the IP address of the server where www.google.com.au is hosted. The browser then connects to that server directly and asks for Google’s home page.
  • Each website is composed of many Web pages. A Web page is a document, typically written in HTML, which is always accessible via HTTP, a protocol that transfers information from the website’s server to display in the user’s Web browser.
  • A client program called a “user agent” retrieves information resources, such as Web pages and other computer files, from Web servers using their URLs.
  • Most commonly, the user agent is a kind of Web browser: Internet Explorer, Mozilla FireFox, Opera, Netscape. It retrieves content from remote Web servers and displays it on your computer. You can then follow hyperlinks in each Web page to other World Wide Web resources, whose location (including their domain name) is embedded in the hyperlinks.
  • The act of following hyperlinks from one website to another is referred to as “browsing” or sometimes as “surfing” the Web.
  • A search engine or directory is for search online. There are 3 top search engines: Google, Yahoo! and MSN (Windows Live Search / Bing). These search engines are most preferred by Web surfers and every site owner strives to get included in their databases. If people can find your website through search engines, this search engine creates an invaluable source of traffic for you, which translates into income if you sell goods or services.
  • Electronic mail (abbreviated “email”) is a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems.

It is always important to understand the basics – looking for more information, simply visit www.wikipedia.com and type in the item you want to know more about.

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