Posts Tagged ‘Video’

What’s The Buzz on Google

View CommentsPosted by ISP Media on February 19th, 2010


Google has developed it’s own version of Twitter, but will it take off?

What is Buzz?

Buzz lets you share updates, photos, links, and pretty much anything else you’d like with your Gmail contacts; it’s an easy way to follow your friends, too. When you click Buzz in your Gmail account, you’ll see the stream of posts from people you’re following, and a box for you to post your updates.

Here’s a run-down of the basic functions:

  • Post some buzz: Click in the text box next to your name, and share what’s on your mind.
  • Comment: if you see something in your stream you’d like to comment on, just click the Comment link under that post. Your comment will appear alongside it, and the author of the post will be notified.
  • Like/unlike: If you don’t have something in particular you want to say, but you just happen to like someone’s post, you can click Like. It will show up on that post that you liked it; if you have a change of heart about something you’ve liked, you’ll see an Unlike link; just click it to remove your name.
  • Reply by chat: Click this link if you’d like to send a Chat message to the author of an update
  • Delete comments: You can delete comments people have posted to your buzz, or comments you’ve posted.
  • @replies: Write @ in front of someone’s username as a way of directing your buzz at that person (it will automatically go to their inbox). You can only use @replies with people who are in your contacts, and other followers won’t be able to see the Gmail username.
  • Mute: You can mute buzz that appears in your inbox by enabling keyboard shortcuts and pressing the ‘m’ key while you’re reading it. Muting keeps the update from continuing to appear in your inbox as people reply to it.
  • Link to: Click the down-arrow to the right of a post, and select Link to this buzz. This allows you to send a link to this content
  • Email: Click the down-arrow to the right of a post, and select Email; a new Gmail message will open with the buzz content in the subject and message body.

Watch the Google introductory video to find out more Google on Google Buzz

YouTube Gets Direct

View CommentsPosted by ISP Media on November 18th, 2009


YouTube have launched their greatly anticipated new initiative – YouTube Direct!

While it has amazing implications for news organisations (see video),

[youtube=http://www.youtube.com/watch?v=tgGxi3hiOnY&feature=player_embedded]

This is also a real opportunity for business to showcase their products in video format, leverage community to grow brand and service awareness, encourage real time feedback, offer video tutorials on how to use their products, target traffic and more.

Many organisations have been finding it increasingly difficult to connect directly with the YouTube community and by introducing this great online activity, YouTube Direct has just made it a whole lot easier to leverage video campaigns, coverage or programming initiatives.

What YouTube are saying about their new Direct service:

“YouTube Direct allows you to embed the upload functionality of YouTube directly into your own site, enabling your organisation to request, review, and re-broadcast user-submitted videos with ease.

News organisations can ask for citizen reporting; nonprofits can call-out for support videos around social campaigns; businesses can ask users to submit promotional videos about your brand.

With YouTube Direct, the opportunities to connect directly with the YouTube community are endless.

Key features of YouTube Direct include:

  • Built on the YouTube API, this 100% open-source solution provides you with an easily-integrated audience engagement platform for your website
  • The customizable interface allows you to tailor the look and feel of the tool precisely to your audience
  • Visitors can answer your call for content by uploading their videos to YouTube via your site without leaving the page
  • A moderation panel enables your editors to review and approve/reject all submitted videos, deciding which ones meet your organization’s editorial criteria
  • All videos approved by your editors include a link back to your site when viewed on YouTube”

This is an amazing opportunity for marketers to get on board instantly to take advantage of another channel to promote business and drive traffic to websites and blogs, cost effectively and directly!

So why wait? You can get started straight away by visiting the YouTube Direct project page, and your developers can get to work today! 

Or, if you want to more you can visit the YouTube Direct FAQ pages.

The Bing Files

View CommentsPosted by ISP Media on November 16th, 2009


Since its launch Bing has been consistently adding new services. Since June they’ve released a bunch of new stuff to try and meet the demands of users including Twitter integration, Visual Search, Twitter Search, better maps, and a host of user interface and index improvements.

Below we take a look at a few of the latest additions

Bing Videos

Launched on November 11, Bing Video is touted as providing a new unified online video destination that delivers a comprehensive, organised, and high-quality video experience. This change will combine the powerful search experience of Bing, with the expertise of MSN video all into one destination.

Bing MSN Homepage

With the New Bing Video you can now access videos from across the web, MSN’s array of high-quality videos, and videos from sites such as Hulu, ABC, and Youtube.  Bing videos viewing options are nearly endless.

You can check out the new home page here, which Bing says makes it easy to search and browse for the videos you want to see.

They have also added a new viewing experience, which offers the ability to share videos and a dim the lights feature – should make for some great viewing online.

Bing Maps

While it doesn’t appear that anyone in Australia can figure out how to actually independently list their business yet (I am open to someone proving me wrong here), Bing Maps Australia has launched with what looks like all references coming from “Listings By Yellow”.

Hopefully in future updates, Bing will integrate other sources, e.g. Hot Frog, True Local, Start Local, etc. as well as offering businesses the ability to add their own details independently.

Some of the applications you can expect to experience right now include:

Search

You are able to search via Businesses (Category or business name) and Locations.

Draggable Routes:

You are now able to generate a route, and change it, simply by grabbing and dragging it to where you want the route to go. To use draggable routes, click the directions link in the welcome pane or the car icon near the bottom of the welcome pane. Enter a start and end, generate a route, then grab anywhere on the route to move the route line. The route will regenerate for you.

New Navigation:

There is now a subset of features on the button bar along the bottom of the welcome pane.

  •  “Welcome” loads the welcome pane
  •  “Car” loads driving directions
  •  “Star” loads My Places, formerly called Collections
  •  “Envelop” loads the ability to share the map with someone via email, copy a URI or embed the map into a web page
  •  “Printer” is for printing
  •  “Traffic light” will load the traffic overlay

Twitter Search

You can now search for what people are saying all over the web about breaking news topics, your favorite celebrity, hometown sports team, and anything else you use Twitter to stay on top of today.

The search results on people’s tweets will show up like this:

Bing Twitter Search

If you want to keep an eye on a topic, you can just watch the Tweets roll in. Or, click on “See more Tweets about…” to go to a page full of Tweets. On that page, you can change the ordering to “Best Match.” Here they arrange Tweets differently. If someone has a lot of followers, his/her Tweet may get ranked higher. If a tweet is exactly the same as other Tweets, it will get ranked lower. For example, I saw a Tweet from ABC News ranked pretty high in the Best Match mode during the “boy in the balloon” fiasco.

By the way, you won’t see any of your tweets if you protected or deleted them, and tweets don’t last more than 7 days in the Bing Twitter Search index.

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