When it comes to opening a new retail store or a corporate office, you would spend big dollars on the geographical research, store layout, phone lines, decor, and signage – you would literally plan the entire operation from start to finish.
There is a well thought out strategy, clear budget and time allocation to ensure that the store or office is perfect in every way to appeal to your staff, clients, walk-ins and key stakeholders.
So why would you not do the same when planning and preparing your social presence?
The internet is growing rapidly and while I will not bore you with yet another round of online statistics, I think it is pretty fair to say that this medium is rapidly becoming the most cost effective and profitable place to do business on the world stage, begging the question – why do the majority of businesses not treat it with the respect it deserves?
Before you even open your first social media account you should have, at the very least:
- Thought about what you want to get out of Social Media (your goals)
- Researched platforms of interest (and taken a quick look up their kilts to find out their secrets)
- Developed a brief strategy or plan
- Discussed the ongoing costs and time you can commit
- Agreed on who is going to manage and monitor your presence
It is important not to do it just because “everybody” is doing it – Social Media is not a one size fits all strategy – browse the store, try on a few social outfits and then make sure you take home your perfect fit!
