Posts Tagged ‘Hosting’

WNA Member Special

View CommentsPosted by ISP Media on September 25th, 2009


Womens Network members rejoice – ISP Media have just launched our new Search Engine optimisation (SEO) packages and we want you to benefit!

Search Engine visitor research clearly indicates that the majority of people searching online don’t move past the first page! Typically, the earlier your web site appears in the search results, the more targeted visitors it will receive from the search engine results page.

A high organic search engine ranking gives your business credibility, access to new customers and introductions to new previously untapped markets. This is why Search Engine Optimisation is becoming increasingly important for business.

Without doubt, for the vast majority of businesses, organic SEO provides the highest possible ROI and affordability of all marketing and promotional activities.  SEO helps your website target the right visitors and rank well on search engines and is now considered a critical marketing activity for your business.

Recent (Forrester Research) studies show:

  • 70% of people searching online don’t move past the first page of search results.
  • Leading e-commerce and information web sites were discovered to receive up to 85% of all of their visitors (and customers) from search engine referrals.
  • More than 80% of Web users find the sites they’re looking for by using a search engine.

 ISP Media has been cost effectively developing and optimising websites for businesses across Australia for over 9 years and we would love to optimise the web sites of WNA members and help you grow your business.

 THE OFFER

We are waiving the set up fees for our new packages for all WNA members in October.

 That’s a $150.00 saving just for you!

 THE BENEFITS

  • A saving of $150.00
  • Increased traffic to your web site
  • Increased visibility from the search engines
  • More qualified leads for you to action
  • Increased brand recognition
  • Free web site hosting periods
  • A 12 month extension on existing domain names *

If you would like to save money while increasing quality traffic to your web site call Lauren today on (07) 3865 2009 or email seo@ispmedia.com.au!

* This extension is only applicable if your domain name is transferred to the ISP Media domain account.

Posted in: ISP Media Offers Tags: , , , , , , , ,

Unrealistic Online Expectations

View CommentsPosted by ISP Media on May 25th, 2009


When it comes to opening a new retail store or a corporate office, businesses spend thousands on the layout, the phone lines, the decor, the address and plan the entire operation from start to finish. There is a well thought out strategy, clear budget and time allocation to ensure that the store or office is perfect in every way to appeal to their staff, clients, walk ins and key stakeholders.

Yet it never ceases to amaze me how little time these same businesses seem to put into planning and preparation of their website.

The internet is growing rapidly and while I will not bore you with yet another round of online statistics, I think it is pretty fair to say that this medium is rapidly becoming the most cost effective and profitable place to do business on the world stage, begging the question – why do the majority of businesses not treat it with the respect it deserves?

I will not say all, because there are some stand out websites that have clearly been designed and developed thoughtfully, in every detail and by pure professionals (take a look at www.1300flowers.com.au some time, you will be pleasantly surprised). However, they are very few in number. I see far more sites that have been slapped together by a friend, who has a daughter and her boyfriend knew a guy that used to walk his dog who can put a site together for $500!

I would be very interested to hear from anyone who could lease office space, buy desks, computers or phones, have an interior decorator design the space, have a professional and quality fit out developed and purchase stock with a budget of $500.

The real kicker is when these same businesses then expect this site to make them into an overnight success and begin making them as much money as Google or Yahoo! This is just plain unrealistic. As with everything you do in life and in business, success depends on a solid plan and a practical budget.

Before you even pick up the phone to speak to a web developer you should have, at the very least:

  • Thought about why you are building a website
  • Researched sites that you like and want to emulate
  • Developed your outline or brief (topics, sections, colours, ideas, visuals, images)
  • Have thought about what you want the site to achieve (increase leads, sales)
  • Thought about the ongoing costs of hosting and marketing
  • Agreed on who is going to write the content
  • Decided who will manage the site and market it on an ongoing basis (important!)
  • The time you are able to commit to the project, and
  • The budget that you have to work with

It pains me to see great ideas or great businesses, let down so completely by their web sites. Do yourself and your business a favour – Take the time, think it through, allocate a budget, choose a professional web developer and above all else give the internet and your web site the respect it deserves, it will reward you far more in the end.

Posted in: Unclassifed but interesting, Web Development Tags: , , , , ,

Hosting in Oz

View CommentsPosted by ISP Media on May 24th, 2009


 

What would it mean to your business if your website went down, or your email did not send or receive?

 What would you do if you could not call anyone to find answers?

How would you fix the problem and get your crucial business lifeline back online?

I know it is cheaper to buy your domain and host your website offshore, but is the extra money saved initially, worth it eventually?

 Once again, I am baffled by the cheaper is better attitude. For me personally, peace of mind and a smoothly running website and email, with 98% uptime are well and truly worth paying the extra couple of bucks a month.

 IMPORTANT REASON 1

If your site and email mysteriously go down … who you gonna call? (Sorry for the pun). If you were calling an Australian hosting company, it is either a local or long distance call away, and yes while there is Skype, if you are really nervous you can jump in a car or on a plane and be there and back quickly and cheaply.

IMPORTANT REASON 2

Back up servicing! Do you fully understand how to run your server? If not, you need to be able to talk to someone in your time zone and localised to you to work out any kinks or make any changes, e.g. moving from a MYSQL database to a MSSQL database.

IMPORTANT REASON 3

Different programming languages require different server extensions, for example should you want to place flash onto your existing website, you may have to install a flash player into your server to make the changes work – locally this can be done in minutes and at little cost to you.

IMPORTANT REASON 4

In Australia we have a Code of Practice and legislation that other countries do not have to protect consumers from fraud or illegal activities, for example hosting pornographic material on the back end of your website.

IMPORTANT REASON 5

Support Australian business! This one is a no brainer; we are currently experiencing a huge shift in the economy and what better way to secure our position than by supporting home grown, Aussie companies that are committed to supporting localised business.

Above all else, it is important that you find a hosting provider that is prepared to go the extra mile for you, whereby if problems do occur they can action them immediately and not pass responsibilities off through international connectivity issues or communication confusion.

 Bottom line – support the hosting providers that are supporting our business’ and our country’s future!

 Aussie, Aussie, Aussie ….

Posted in: Hosting Tags: , , , ,
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