Posts Tagged ‘google’

What’s The Buzz on Google

View CommentsPosted by ISP Media on February 19th, 2010


Google has developed it’s own version of Twitter, but will it take off?

What is Buzz?

Buzz lets you share updates, photos, links, and pretty much anything else you’d like with your Gmail contacts; it’s an easy way to follow your friends, too. When you click Buzz in your Gmail account, you’ll see the stream of posts from people you’re following, and a box for you to post your updates.

Here’s a run-down of the basic functions:

  • Post some buzz: Click in the text box next to your name, and share what’s on your mind.
  • Comment: if you see something in your stream you’d like to comment on, just click the Comment link under that post. Your comment will appear alongside it, and the author of the post will be notified.
  • Like/unlike: If you don’t have something in particular you want to say, but you just happen to like someone’s post, you can click Like. It will show up on that post that you liked it; if you have a change of heart about something you’ve liked, you’ll see an Unlike link; just click it to remove your name.
  • Reply by chat: Click this link if you’d like to send a Chat message to the author of an update
  • Delete comments: You can delete comments people have posted to your buzz, or comments you’ve posted.
  • @replies: Write @ in front of someone’s username as a way of directing your buzz at that person (it will automatically go to their inbox). You can only use @replies with people who are in your contacts, and other followers won’t be able to see the Gmail username.
  • Mute: You can mute buzz that appears in your inbox by enabling keyboard shortcuts and pressing the ‘m’ key while you’re reading it. Muting keeps the update from continuing to appear in your inbox as people reply to it.
  • Link to: Click the down-arrow to the right of a post, and select Link to this buzz. This allows you to send a link to this content
  • Email: Click the down-arrow to the right of a post, and select Email; a new Gmail message will open with the buzz content in the subject and message body.

Watch the Google introductory video to find out more Google on Google Buzz

ITube, TheyTube, We All Scream For YouTube

View CommentsPosted by ISP Media on February 16th, 2010


“This post was originally written for and published on the Womens Network Australia Blog

YouTube is well known and well used. With something from just about every category you can think of from comedy (the Death Star canteen video with Eddie Izzard), to charity and not-for-profit (RSPCA advertisement), to education (The Harvard Channel) it really does seem to have it all.

Owned and run by Google, the site has a global reach with the functionality and brand awareness to back it up. But can it help you promote your business, products and services?

What the site developers believe the purpose of their site is.

“YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email.”

How easy it is to open an account, use the site and what does it cost?

It is extremely easy and free to open a YouTube account, however, you will need a Gmail account to sign up. If you do not have one they will happily walk you through the registration process (also free).

The site is very easy to use and has a familiar social media layout and feel to it. The navigation is clear and easy to follow and you can edit just about everything to suit you, from your colour scheme right through to your home page layout. 

Will this site bend the time space continuum to suck my valuable time into a vortex? 

OH YES! It is extremely easy to get lost in space and time with YouTube. Not only is the content intoxicating, it is just a hop, skip and a click over to the myriad of Google tools (toys) and if you are not careful, you can spend hours in the exhilarating maze that is Google!

My hot tip is to treat Google and it’s ever expanding applications like your grocery shopping, i.e. only visit the items on your list, follow this rule and you should be able to avoid spending over your allocated time budget every time!

How can I use this site to benefit my business?

  • Create your own unique channel URL to direct users to that links back to your site and has your unique profile
  • Embed your web address on all video files that you upload to guide users to your main site
  • Integrate YouTube with your other Social Media tools (Twitter, Facebook)
  • Broadcast free training videos to encourage interest in your business
  • Embed your video files into your web site or blog
  • Showcase your TV advertising in another medium
  • Send a video message to clients to complement or introduce your eNewsletter
  • Visually launch new products simultaneously with your offline launch
  • Promote and showcase your services
  • Promote and showcase your products in action
  • Promote and showcase yourself
  • Broadcast seminar or speaking engagements
  • Tag your video files with keywords to increase your searchability
  • Categorise your video to make it easier for interested parties to find
  • Use the YouTube community as a global focus group
  • Get visual testimonials from your clients and put them on your blog and web site
  • Discover real time trends in your industry by subscribing to related channels
  • Guide clients to your video files anywhere in the world with the click of a mouse
  • Encourage people to subscribe to your channel and gain a new audience for your business
  • Utilise YouTube’s analytics tool, YouTube Insight, to hone your campaigns
  • And if you get really popular, consider selling product placement in your videos

I could go on, but I am sure you are beginning to see the benefits!

The Skinny!

YouTube opens up a world of promise for business to promote their products and services, showcase their knowledge and expertise, monitor the success of advertising campaigns, encourage new interest from previously untapped or unreachable markets, enhance your brand awareness and more.

While there is a lot of time and effort involved, the broad ranging benefits of  this channel are impressive and cost effective.

If it is a bit much initially, then simply create your free account, beef up your profile and begin engaging with the YouTube community. You can do this through searching, watching, selecting favourites and adding subscriptions to your account. Then when you are ready to launch into video, you will not be the new kid on the block!


With a background in journalism, I have often gazed upon my computer in awe, wondering how difficult it must have been for a journalist back in ‘the old days’ to produce quality, accurate content on schedule.

In today’s world, everything is at our fingertips. There’s nothing that Google can’t find for us. Across a broad range of topics, we can collect facts and figures to piece stories together with the shortest turnaround times in history. 150 years ago, a horse, cart and a hell of a wait would surely have been in order.

However, I am sceptical. This morning I received notice from the TTR World Snowboard Tour that a database has been set up, listing every result from every major competition for every snowboarder since 1988. Wow, what an invaluable tool for ski and snowboard journos all over the world. Just in time for the 2010 Winter Olympics too!

But how many people worked on putting this database together? And where did they get their information from? Are all the scores accurate? And if not, does this mean that all aspiring journos who refer to this database will now be getting it all wrong?

Thinking about ‘the old days’, I am beginning to think that sources of information must have been more accurate compared to now. I base this on the idea that writers would have worked harder to find the right people for the facts they needed. Pity about the lapse in time it took to send and receive information, however.

Today, having information so easily accessible means that not only is journalism incredibly increasingly competitive, but content tends to be ‘piggy-backed’ from other online sources in place of primary research (…er hem, Wikipedia!).

This bothers me as it can result in poor and inaccurate information. So unless someone can show me that they have the primary research to back it up, as the saying goes, “Don’t believe everything you read.”

Nonetheless, such unfortunate trends in modern-day Chinese Whispers do offer a silver lining; journos who can’t get the most reliable and up-to-date information, in the shortest amount of time, will eventually be weeded out. Or be consigned to a gossip column.

I’m not 100 per cent sure, but I would think that the TTR World Snowboard Tour had well-informed veterans of the snowboard industry compiling that database. But if there’s one thing I know, it’s that I’ll be sticking to what I know when it comes to producing content, and for credibility’s sake in this information-overloaded age, I hope that all other writers and journalists will be doing the same too.

Natalie KhooOur Guest contributor Natalie Khoo, is a Freelance Writer and Editor based in Melbourne. Starting her professional career in London at Cosmopolitan Magazine, Natalie has since returned to Australia where she has played the role of editor and contributor to a number of magazines and websites. Natalie also has extensive marketing and advertising skills from being appointed Advertising Manager of Pepper Publishing, which she has combined with her writing skills to become the accomplished business copywriter she is today.

To find out more information, visit www.nataliekhoo.com.au. You can email Natalie at: natalie@nataliekhoo.com.au, or call her on                       

Top 5 Bing SEO Tips

View CommentsPosted by ISP Media on January 7th, 2010


  1. Backlinks - Backlinks are no longer the be all and end all of SEO. They are not as important for Bing as they are for Google.
  2. Links – In-bound links are supreme for Bing – and the anchor text matters most. Links from websites that say “click here” are nowhere near as important as links that use an important keyword. Quality anchor text does well in both Bing and Google.
  3. Link Spamming – this won’t help you much for Bing SEO. The quality of backlinks is most important, not the quantity. Link spamming is just as worthless for Google SEO as well.
  4. Domain Name – The age of a domain name is very important for Bing.
  5. Bing is more Flash-friendly than Google is – at the moment. Optimising a Flash site for Google has always been a bit of a nightmare. It is still too early to say for sure, but it does appear that for now, Bing appears to be flash-friendly in its results.

Google Wave as Explained by Samuel Jackson?

View CommentsPosted by ISP Media on October 19th, 2009


As seen on Mashable

“Still looking for a use case for Google Wave (or an invite for that matter?). Look no further than this brilliant mashup combining Samuel L. Jackson quotes with a demonstration of Google Wave functionality, including chat, wikis, and embedded videos, games, and maps.

The video appears to have been created by Joe Sabia of Whirled Interactive. Be forewarned, it uses lots of adult language, so should be viewed with headphones on if you’re at the office. But, you probably could’ve already guessed that.”

[youtube=http://www.youtube.com/watch?v=xcxF9oz9Cu0&feature=player_embedded]

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