- Backlinks - Backlinks are no longer the be all and end all of SEO. They are not as important for Bing as they are for Google.
- Links – In-bound links are supreme for Bing – and the anchor text matters most. Links from websites that say “click here” are nowhere near as important as links that use an important keyword. Quality anchor text does well in both Bing and Google.
- Link Spamming – this won’t help you much for Bing SEO. The quality of backlinks is most important, not the quantity. Link spamming is just as worthless for Google SEO as well.
- Domain Name – The age of a domain name is very important for Bing.
- Bing is more Flash-friendly than Google is – at the moment. Optimising a Flash site for Google has always been a bit of a nightmare. It is still too early to say for sure, but it does appear that for now, Bing appears to be flash-friendly in its results.
Posts Tagged ‘Bing’
Top 5 Bing SEO Tips
View CommentsPosted by ISP Media on January 7th, 2010
The Bing Files
View CommentsPosted by ISP Media on November 16th, 2009
Since its launch Bing has been consistently adding new services. Since June they’ve released a bunch of new stuff to try and meet the demands of users including Twitter integration, Visual Search, Twitter Search, better maps, and a host of user interface and index improvements.
Below we take a look at a few of the latest additions
Launched on November 11, Bing Video is touted as providing a new unified online video destination that delivers a comprehensive, organised, and high-quality video experience. This change will combine the powerful search experience of Bing, with the expertise of MSN video all into one destination.
With the New Bing Video you can now access videos from across the web, MSN’s array of high-quality videos, and videos from sites such as Hulu, ABC, and Youtube. Bing videos viewing options are nearly endless.
You can check out the new home page here, which Bing says makes it easy to search and browse for the videos you want to see.
They have also added a new viewing experience, which offers the ability to share videos and a dim the lights feature – should make for some great viewing online.
While it doesn’t appear that anyone in Australia can figure out how to actually independently list their business yet (I am open to someone proving me wrong here), Bing Maps Australia has launched with what looks like all references coming from “Listings By Yellow”.
Hopefully in future updates, Bing will integrate other sources, e.g. Hot Frog, True Local, Start Local, etc. as well as offering businesses the ability to add their own details independently.
Some of the applications you can expect to experience right now include:
Search
You are able to search via Businesses (Category or business name) and Locations.
Draggable Routes:
You are now able to generate a route, and change it, simply by grabbing and dragging it to where you want the route to go. To use draggable routes, click the directions link in the welcome pane or the car icon near the bottom of the welcome pane. Enter a start and end, generate a route, then grab anywhere on the route to move the route line. The route will regenerate for you.
New Navigation:
There is now a subset of features on the button bar along the bottom of the welcome pane.
- “Welcome” loads the welcome pane
- “Car” loads driving directions
- “Star” loads My Places, formerly called Collections
- “Envelop” loads the ability to share the map with someone via email, copy a URI or embed the map into a web page
- “Printer” is for printing
- “Traffic light” will load the traffic overlay
You can now search for what people are saying all over the web about breaking news topics, your favorite celebrity, hometown sports team, and anything else you use Twitter to stay on top of today.
The search results on people’s tweets will show up like this:
If you want to keep an eye on a topic, you can just watch the Tweets roll in. Or, click on “See more Tweets about…” to go to a page full of Tweets. On that page, you can change the ordering to “Best Match.” Here they arrange Tweets differently. If someone has a lot of followers, his/her Tweet may get ranked higher. If a tweet is exactly the same as other Tweets, it will get ranked lower. For example, I saw a Tweet from ABC News ranked pretty high in the Best Match mode during the “boy in the balloon” fiasco.
By the way, you won’t see any of your tweets if you protected or deleted them, and tweets don’t last more than 7 days in the Bing Twitter Search index.
The Internet Marketing Acronym War
View CommentsPosted by ISP Media on October 6th, 2009
SEO – SEM – SEA – PFP – PPC – PPA – SM – LM – CD ….
Where does it end and what does it mean?
Nowadays, the Internet marketing industry has become a complicated and branchy science involving a great deal of theoretical knowledge in combination with applied techniques. As a science, it ranges from browser-side and server-side programming and coding on one end, to marketing and economics on the other.
Internet marketing means the use of the Internet to advertise and sell goods and services. It includes Banner and Text Advertising, Email Marketing, Interactive Advertising, Affiliate Marketing and Search Engine Marketing (including Search Engine Optimization and Pay-Per-Click Advertising).
So let us take a look at SEO.
SEO is not to be confused with Search Engine Marketing (SEM), as they are two very different techniques with very different connotations and outcomes. Search Engine Marketing, or SEM, is a form of Internet marketing that seeks to promote web sites by increasing their visibility in search engines result pages through the use of paid placement, contextual advertising and paid inclusion.
Search Engine Optimisation, or SEO, is defined as the fundamental process of improving the volume or quality of traffic to a website from search engines via “natural” (organic or algorithmic) search results.
Without doubt, for the vast majority of businesses, organic SEO provides the highest possible Return on Investment (ROI ) and affordability of all Internet marketing and promotional activities.
Organic Vs. Paid
SEO is literally the foundation to your success online – think of it as the platform from which you can launch all of your other Internet Marketing strategies from.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and Hyper Text Markup Language (HTML) and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
There are many types of search engines including meta, pay-for-performance and human-powered, however, most of us are more familiar with the most common type, the crawler-based engines e.g. Google, Bing and Yahoo!.
TIP: It is important to know that most search engines are powered from Google and Bing, and while you may not rank accordingly on the other smaller or niche search engines, you will at the very least be listed or indexed. This is important for Small Business owners as it means you can focus your Search Engine Optimisation efforts.
SEO is a specialised field of internet marketing that requires the skills to not only understand the search engines requirements, but also the ability to manipulate code and web site, it is a scientific process and it can take up to 3 months for you to actually begin seeing genuine results if your site is under-optimised or brand new to the web.
Once you get going and then regularly maintain your optimisation, you can experience great results like increased traffic through your higher rank on the search engine results pages. Then it is up to you to do what you do best – convert the leads into paying customers and grow your business.
Happy optimising!
Bada Bing – A New Search Enging is Born in Beta
View CommentsPosted by ISP Media on June 2nd, 2009
Here it is, launched earlier than the expected June 3!
Have been binging (?) this morning, if you give it a try - let me know what you think!
