Glossary
@ (Reply to [username]) – by placing the @ symbol in front of a username on twitter you are directly addressing that user. @ can also be used expressing ‘at,’ as in location.
# (Hash Tags) – you can place the # symbol in front of key words inside your tweets to help other users search on topics of interest.
Article Banks – are websites where you can list your independently written articles (free and paid versions exist), including details about your business and are often categorised via the article contents main theme or topic. Identifying article banks relevant for your written works and organising a listing in them is a fundamental part of a comprehensive web site optimisation strategy. Many organisations utilise article banks to find quality content to republish, with credit and links to the author.
b/c (because) – is not the same as the blind carbon copy (BCC) used in email.
Blog – (a contraction of the term “weblog”) is generally likened to an electronic open diary or journal with regular entries of commentary, descriptions of events, links, or other material such as graphics or video. The word “blog” can also be used as a verb, meaning to maintain or add content to a blog.
BR (Best Regards) – is a useful way of being cordial, particularly when making a difficult request, submitting a complaint, or when introducing yourself.
BTW (By The Way) – BTW is an easy way to add an aside. It’s Twitter’s version of a segue.
eBooks – An eBook is short for electronic book (like what you are reading now). From a Marketing Communications perspective this provides a broad range of communications options as you can include technical content, promotional content, or a mix of both. It is often an easy way to get information to interested parties quickly and cost effectively.
DM (Direct Message) – DMs are Twitter’s email. “DM me” means take the discussion private. Long conversations should go into DMs. Note: Adding “DM” to the front of a tweet does NOT = a DM, at least yet.
Fans – are the people that you connect with and invite to your Facebook page, alternatively, fans can search for you.
Followers – are twitter accounts / users that are following your twitter feed or tweets
Friends – are the people that you connect with and invite to your account on Facebook
FTF / F2F (Face to Face) – refers to an actual meeting in person, IRL. That can mean at a Twitter networking group or other occasion where you might encounter other Twitterers.
IMHO (In My Honest/ Humble Opinion) – indicates that it is an opinion, not a factual assertion.
Inbound Links – Inbound links are a fundamental element of any comprehensive SEO strategy. And a good linking strategy goes well beyond the basics of getting links. Volume is one part of the inbound links equation. Quality, relevance, context, and wording are the other elements and are all extremely important in the overall inbound links generation strategy.
IRL (In Real Life) – in the offline world, e.g. what’s true online may not be true IRL.
JV (Joint Venture) – refers to a collaborative enterprise between Twitterers on a project.
List – is a selection of preferred twitter accounts complied into a list for targeted reading on twitter, this function helps filter the massive volume of tweets you receive.
LMK (Let Me Know) – when you have more information about a question or a decision on a request.
Newbie – (n00b / noob / newb / nub) A slang term for a newcomer to an Internet activity.
OH (Overheard) – is commonly used at conferences or while traveling. OH indicates a quotation of someone else’s remarks.
Online directories – are websites that where you can list comprehensive details about your business and are often topic or industry specific. Identifying directories relevant for your website and organising a listing in them is a fundamental part of a comprehensive web site optimisation strategy.
PRT (Partial Retweet) – In the first sense, PRT means the RT’ed tweet has been edited, usually to fit a username within the character limit.
RSS (Real Simple Syndication) – is an easy and quick way to share information with your customers and prospects. Making an RSS Feed available on your web site, blog or other online environment is simple with the addition of an RSS Feed button. Interested parties then click on the button, provide their email address and receive automatic feeds when you upload new information – eg. a new blog entry.
Search Engine – A web site that offers its visitors the ability to search the content of numerous web pages on the Internet. Search engines periodically explore all the pages of a website and add the text on those pages into a large database that users can then search. With a search engine, publishing web pages that incorporate relevant key phrases, prominently positioned in particular ways, is critical.
Social Bookmarking – is a method for internet users to share, organise, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves are not shared, merely bookmarked online to reference them.
Social Networking Services – are websites that focus on building online communities of people who share interests and / or activities, or who are interested in exploring the interests and activities of others, and provide a variety of ways for users to interact, such as forums, email, file sharing, notice boards and instant messaging services.
Social Publishing – is a web application that is capable of publishing and managing not only content, but that also manages wikis, social networking, documents, forums, photos, and blogs. Social publishing websites provide a digital publishing structure for people to express ideas and engage each other.
Social Search – or Social Search Engine is a type of web search method that determines the relevance of search results by considering the interactions or contributions of users. Social Search takes many forms, ranging from simple shared bookmarks or tagging of content with descriptive labels to more sophisticated approaches that combine human intelligence with computer algorithms.
Spider – Spider is also known as a crawler or bot. Spiders are computers used by a search engine to periodically explore your web site.
Wiki – A wiki is a website that allows content to be easily edited and altered within the web browser in which you are viewing it. Typically the content is added to, refined, and updated frequently based on the number of users and contributors. In a business sense a Wiki can provide a forum for topic based content that draws prospective users to the community and related sites / businesses. The most well known example of a wiki is Wikipedia.
PR Newswire – a website where media releases can be submitted (free and paid versions exist) by businesses, usually categorised by topic and then searchable by anyone online who is looking for current news or information. Organising submission of your media releases in these sites is an essential part of a comprehensive web site optimisation strategy.
Social Networking Services – are websites that focus on building online communities of people who share interests and / or activities, or who are interested in exploring the interests and activities of others, and provide a variety of ways for users to interact, such as forums, email, file sharing, notice boards and instant messaging services.
Social Publishing – is a web application that is capable of publishing and managing not only content, but that also manages wikis, social networking, documents, forums, photos, and blogs. Social publishing websites provide a digital publishing structure for people to express ideas and engage each other.
Social Search – or Social Search Engine is a type of web search method that determines the relevance of search results by considering the interactions or contributions of users. Social Search takes many forms, ranging from simple shared bookmarks or tagging of content with descriptive labels to more sophisticated approaches that combine human intelligence with computer algorithms.
TMB (Tweet Me Back) – when you have more information about a question or a decision on a request.
Video Sharing – A video hosting service allows individuals to upload video clips to a website. The video host will then store the video on its server, and then allow access to web users to search for and view the uploaded videos.
Webcast – Similar to a webinar, a webcast provides a function where remote students, customers, or prospects can log in to watch or listen to a video or audio streaming broadcast. Generally best used when the audience numbers are large or when the information volume is large and so interaction is not feasible or appropriate.
Webinars – A webinar is a seminar, presentation, lecture or workshop transmitted over the web. It needs to provide two way interactions. Webinars provide much the same facilities and flexibility of a face-to-face seminar. Graphs and images can be shown, participants can ask questions (normally by typing the question into a text field), and guest speakers can lead elements of the seminar. Webinars are an excellent way to create a strong Position in the market place and demonstrate your thought leadership.
