I read an interesting article recently comparing the search volume for SEO Vs. Social Media overseas and this got me thinking about what these trends are for us Aussies!
I guessed prior to searching that Social Media searches would far outrank SEO, however, I was somewhat surprised when the results came back …
Now you can see in the news reference volume (bottom graph) that Social Media has taken the lead, however, my interest is peaked and more centred on the search volume (top graph) where SEO is still being searched more often than Social Media.
It is interesting that even during the hype and immense news coverage of Social Media, that Search Engine Optimisation is still a force to be reckoned with!
So what does this mean?
While interest in Australia is growing on the Social Media topic, ranking in a top search result position on Google or Bing is still higher on the agenda for most Australians and with the number of small businesses in Australia, I would hazard a guess that it is the business community that is the driving force behind this search trend.
Social Media is emerging as a fantastic opportunity for the small to medium business to compete on a level playing field with large budgeted business, but maintaining the basics of web marketing should still be high on the SMB agenda. And, since the advent of social appearing on searches, combining the two could be the internet marketing answer that most businesses are looking for.
What about you?
Are you a small to medium business utilising the web as part of your marketing mix? Do you combine your SEO with your social media and your email marketing to achieve search result domination?
Or have you chosen to focus your digital marketing efforts in one place?
We’d love to hear from you in the comments!
