YouTube have launched their greatly anticipated new initiative – YouTube Direct!
While it has amazing implications for news organisations (see video),
[youtube=http://www.youtube.com/watch?v=tgGxi3hiOnY&feature=player_embedded]
This is also a real opportunity for business to showcase their products in video format, leverage community to grow brand and service awareness, encourage real time feedback, offer video tutorials on how to use their products, target traffic and more.
Many organisations have been finding it increasingly difficult to connect directly with the YouTube community and by introducing this great online activity, YouTube Direct has just made it a whole lot easier to leverage video campaigns, coverage or programming initiatives.
What YouTube are saying about their new Direct service:
“YouTube Direct allows you to embed the upload functionality of YouTube directly into your own site, enabling your organisation to request, review, and re-broadcast user-submitted videos with ease.
News organisations can ask for citizen reporting; nonprofits can call-out for support videos around social campaigns; businesses can ask users to submit promotional videos about your brand.
With YouTube Direct, the opportunities to connect directly with the YouTube community are endless.
Key features of YouTube Direct include:
- Built on the YouTube API, this 100% open-source solution provides you with an easily-integrated audience engagement platform for your website
- The customizable interface allows you to tailor the look and feel of the tool precisely to your audience
- Visitors can answer your call for content by uploading their videos to YouTube via your site without leaving the page
- A moderation panel enables your editors to review and approve/reject all submitted videos, deciding which ones meet your organization’s editorial criteria
- All videos approved by your editors include a link back to your site when viewed on YouTube”
This is an amazing opportunity for marketers to get on board instantly to take advantage of another channel to promote business and drive traffic to websites and blogs, cost effectively and directly!
So why wait? You can get started straight away by visiting the YouTube Direct project page, and your developers can get to work today!
Or, if you want to more you can visit the YouTube Direct FAQ pages.
