Archive for the ‘Google Did What Now?’ Category

What’s The Buzz on Google

View CommentsPosted by ISP Media on February 19th, 2010


Google has developed it’s own version of Twitter, but will it take off?

What is Buzz?

Buzz lets you share updates, photos, links, and pretty much anything else you’d like with your Gmail contacts; it’s an easy way to follow your friends, too. When you click Buzz in your Gmail account, you’ll see the stream of posts from people you’re following, and a box for you to post your updates.

Here’s a run-down of the basic functions:

  • Post some buzz: Click in the text box next to your name, and share what’s on your mind.
  • Comment: if you see something in your stream you’d like to comment on, just click the Comment link under that post. Your comment will appear alongside it, and the author of the post will be notified.
  • Like/unlike: If you don’t have something in particular you want to say, but you just happen to like someone’s post, you can click Like. It will show up on that post that you liked it; if you have a change of heart about something you’ve liked, you’ll see an Unlike link; just click it to remove your name.
  • Reply by chat: Click this link if you’d like to send a Chat message to the author of an update
  • Delete comments: You can delete comments people have posted to your buzz, or comments you’ve posted.
  • @replies: Write @ in front of someone’s username as a way of directing your buzz at that person (it will automatically go to their inbox). You can only use @replies with people who are in your contacts, and other followers won’t be able to see the Gmail username.
  • Mute: You can mute buzz that appears in your inbox by enabling keyboard shortcuts and pressing the ‘m’ key while you’re reading it. Muting keeps the update from continuing to appear in your inbox as people reply to it.
  • Link to: Click the down-arrow to the right of a post, and select Link to this buzz. This allows you to send a link to this content
  • Email: Click the down-arrow to the right of a post, and select Email; a new Gmail message will open with the buzz content in the subject and message body.

Watch the Google introductory video to find out more Google on Google Buzz


With a background in journalism, I have often gazed upon my computer in awe, wondering how difficult it must have been for a journalist back in ‘the old days’ to produce quality, accurate content on schedule.

In today’s world, everything is at our fingertips. There’s nothing that Google can’t find for us. Across a broad range of topics, we can collect facts and figures to piece stories together with the shortest turnaround times in history. 150 years ago, a horse, cart and a hell of a wait would surely have been in order.

However, I am sceptical. This morning I received notice from the TTR World Snowboard Tour that a database has been set up, listing every result from every major competition for every snowboarder since 1988. Wow, what an invaluable tool for ski and snowboard journos all over the world. Just in time for the 2010 Winter Olympics too!

But how many people worked on putting this database together? And where did they get their information from? Are all the scores accurate? And if not, does this mean that all aspiring journos who refer to this database will now be getting it all wrong?

Thinking about ‘the old days’, I am beginning to think that sources of information must have been more accurate compared to now. I base this on the idea that writers would have worked harder to find the right people for the facts they needed. Pity about the lapse in time it took to send and receive information, however.

Today, having information so easily accessible means that not only is journalism incredibly increasingly competitive, but content tends to be ‘piggy-backed’ from other online sources in place of primary research (…er hem, Wikipedia!).

This bothers me as it can result in poor and inaccurate information. So unless someone can show me that they have the primary research to back it up, as the saying goes, “Don’t believe everything you read.”

Nonetheless, such unfortunate trends in modern-day Chinese Whispers do offer a silver lining; journos who can’t get the most reliable and up-to-date information, in the shortest amount of time, will eventually be weeded out. Or be consigned to a gossip column.

I’m not 100 per cent sure, but I would think that the TTR World Snowboard Tour had well-informed veterans of the snowboard industry compiling that database. But if there’s one thing I know, it’s that I’ll be sticking to what I know when it comes to producing content, and for credibility’s sake in this information-overloaded age, I hope that all other writers and journalists will be doing the same too.

Natalie KhooOur Guest contributor Natalie Khoo, is a Freelance Writer and Editor based in Melbourne. Starting her professional career in London at Cosmopolitan Magazine, Natalie has since returned to Australia where she has played the role of editor and contributor to a number of magazines and websites. Natalie also has extensive marketing and advertising skills from being appointed Advertising Manager of Pepper Publishing, which she has combined with her writing skills to become the accomplished business copywriter she is today.

To find out more information, visit www.nataliekhoo.com.au. You can email Natalie at: natalie@nataliekhoo.com.au, or call her on                       

Google Chrome OS Explained – real simple like!

View CommentsPosted by ISP Media on November 23rd, 2009


If you are still trying to get your head around Google Wave, Caffeine and YouTube Direct, brace yourself as Google explains Chrome OS in very simple terms.

[youtube=http://www.youtube.com/watch?v=0QRO3gKj3qw&feature=player_embedded]

This coincided with the announcement that it is releasing the Chromium OS open source project.

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